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Proud Republic

We Can Do It, "Rosie the Riveter" Retro WWII Patriotic Trucker

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Get this slice of retro-Americana history. This patch is part of American pop-culture and is featured on our most comfortable classic foam trucker hat in navy and white mesh.

"We Can Do It!" is an American World War II wartime poster produced by J. Howard Miller in 1943 for Westinghouse Electric as an inspirational image to boost female worker morale.

The poster was little seen during World War II. It was rediscovered in the early 1980s and widely reproduced in many forms, often called "We Can Do It!" but also called "Rosie the Riveter" after the iconic figure of a strong female war production worker. The "We Can Do It!" image was used to promote feminism and other political issues beginning in the 1980s. The image made the cover of the Smithsonian magazine in 1994 and was fashioned into a US first-class mail stamp in 1999. It was incorporated in 2008 into campaign materials for several American politicians and was reworked by an artist in 2010 to celebrate the first woman becoming prime minister of Australia. The poster is one of the ten most-requested images at the National Archives and Records Administration.

After its rediscovery, observers often assumed that the image was always used as a call to inspire women workers to join the war effort. However, during the war the image was strictly internal to Westinghouse, displayed only during February 1943, and was not for recruitment but to exhort already-hired women to work harder. People have seized upon the uplifting attitude and apparent message to remake the image into many different forms, including self-empowerment, campaign promotion, advertising, and parodies.

Credit information gathered from Wikipedia


  • - Yellow sublimated and embroidered patch
  • - 100% polyester front panel, mesh back panels
  • - Flat bill but easily curvable
  • - Matching plastic snapback closure
  • - Lightweight and Comfortable
Condition New
Color: Navy with White Mesh
Hat Style BGA BX030
Panels 5 panels with smooth foam front
Profile High Profile Crown
Size and Fit Adjustable Snapback Closure, OSFA